- Is YouTube trying to kill small content creators?
- Are these rules necessary?
Recently, YouTube released a statement stating that for channels to be eligible for the Partner’s Program, a collective whose channels can be monetized through Google AdSense, they must have at least a total watch time of 4,000 hours within the past 12 months and at least 1,000.
This is a major change from the previous 10,000 hours lifetime watch hours.
However, YouTube’s executives said in a blog post that the move will change the lives of many channels, and is an attempt to prevent spammers, impersonators, and other bad actors from hurting the YouTube ecosystem. They also went ahead to defend that most of the channels that are greatly affected made less than $100 a year and and some even $2.50 a month in the last year. This makes it seem fair.
Are they lying to us? We’ll probably never know.
This move got major lash-backs from “small content creators”. Some felt like they were being kicked out of the ecosystem while others were worried about the revenue stream from the site drying up.
In as much as I empathize with startup channels trying to infiltrate the YouTube community that might not make it now, I also understand why it is making such drastic cuts. There have been complaints in the past about the site not managing adverts and monetization well, leading to brands withdrawing. This has left YouTube struggling to stay afloat. I hope this will be their lifeboat.